As marketplace sellers, we are always on the lookout for trending products with high demand and low competition. Recently, batana oil has emerged as a promising niche, with increasing search volumes and social media buzz driving its popularity. But what makes batana oil such a compelling opportunity for e-commerce sellers?
What is Batana Oil?
Batana oil, also known as American palm oil, is derived from the nut of the American oil palm native to Honduras. Batana oil is rich in beneficial nutrients and similar to other popular hair oils such as coconut and argan oil, batana oil provides deep hydration and protection against environmental damage. Although there is limited scientific evidence to support claims that batana oil directly promotes hair growth, its high vitamin E content makes it a great and safe addition to hair care routines.
Amazon Search Volume Trends
The NextBigNiche search data analytics shows that consumers are increasingly interested in batana oil. And the trend is growing—just look at the search volume change!
- "Batana oil for hair growth": 310K average searches in the past year.
- "Batana oil": 127K average searches in the past year.
We are currently testing a new feature that analyzes metatrends and keyword clusters. According to our test run, there were 684,582 searches across 30 related keywords in the 3rd week of January 2025, highlighting a massive trend.
Market Summary
After all, it’s all about numbers.
Total Revenue: $2,526,963
Average Revenue: $52,645
Average Price: $19
Average Reviews: 577
Average Reviews: Products in this niche have between 500 and 4,000 reviews, indicating a stable and engaged audience.
Median Reviews: The median review count is relatively low, with half of the first-page products having fewer than 110 reviews, signaling potential opportunities for new sellers.
Top 3 Products Click Share: 24%, suggesting a fairly distributed market where new entrants can still capture attention with a smartly launched product.
Top 3 Performing Products
Let's take a closer look at the top-performing batana oil products currently dominating the market.
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| Batana Oil for Hair Growth by Dersie 30-Day Revenue: $212,997.47 Unit Sales: 10,655 Rating: 4.4 Reviews: 1,668 Average Offer Price: $26.45 | Unrefined and Organic Batana Oil by YBW 30-Day Revenue: $173,460.58 Unit Sales: 9,592 Rating: 4.3 Reviews: 1,628 Average Offer Price: $19.82 | Raw Batana Oil by Mamela Naturals 30-Day Revenue: $92,299.82 Unit Sales: 4,397 Rating: 4.2 Reviews: 964 Average Offer Price: $20.99 |
Top 3 New Products
The batana oil market is also seeing new entrants quickly gaining traction. Below are the top-performing new products that have shown significant growth in a short period.
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| 100% Pure Batana Oil by Naturelle Store 30-Day Revenue: $40,161.91 Unit Sales: 1,172 Rating: 4.6 Reviews: 186 Average Offer Price: $29.38 First Available: 11/2024 | Raw Batana Oil by SPOILD Health 30-Day Revenue: $207,928.96 Unit Sales: 10,975 Rating: 4.1 Reviews: 119 Average Offer Price: $22.72 First Available: 10/2024 | Raw Batana Oil by Lebanta 30-Day Revenue: $112,955.43 Unit Sales: 6,154 Rating: 4.4 Reviews: 221 Average Offer Price: $18.59 First Available: 9/2024 |
Steal Like an Artist Bonus: Batana Oil from Honduras by BORMSI Store
30-Day Revenue: $114,176.44
Unit Sales: 2,841
Rating: 4.7
Reviews: 267
First Available: 9/2024
Trend Insights
A new day, a new trend on TikTok—this time it's about batana oil. TikTok influencers and beauty enthusiasts claim that it stimulates hair growth and promotes scalp health.
The recent TikTok Shop data revealed a 271% increase in user searches for batana oil in the last 120 days (data from 01/24/2025).
Google Trends data supports the increasing interest, showing steady growth in searches for batana oil.
Is Batana Oil the Next Big Niche?
With increasing search volume, growing social media buzz, and a relatively low barrier to entry on Amazon, batana oil presents a promising niche for sellers looking to enter the natural hair care market.
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