It’s no secret that the US market is one of the most competitive in the world. With countless products and established brands, it often seems like there’s no room left for new sellers. But is that really the case?
Finding Opportunity in Saturated Niches
One of the key lessons we've learned as sellers is that innovation is always possible—even in crowded markets. Every product has room for improvement. Take bed sheets, for example. Someone once had the brilliant idea to add elastic, and now fitted sheets are a household essential.
You might call it luck. We call it finding the right opportunity at the right time.
Your next big opportunity is waiting. Explore high-potential niches with a risk-free trial now!
The Next Big Trend: Going Cordless
The latest opportunity I’ve been watching is the growing demand for cordless products—especially in the cleaning niche. You might think major brands dominate this space, but surprisingly, they’ve been slow to innovate. That leaves room for agile sellers to step in with better, smarter, and more appealing solutions.
Let’s dive into the numbers and see why this trend is worth paying attention to.
Cordless Cleaning Supplies: The Numbers Don’t Lie
Cordless Vacuum Cleaners
The demand for cordless vacuum cleaners is skyrocketing, and the competition is surprisingly open for new players.
📌 Keyword: "cordless vacuum cleaner"
- Median Reviews: 306
- Total Revenue: $20,469,870
- Average Price: $131
Brands Leading the Market:
- Top-rated for suction power
- 1K+ units bought in the past month
- 157 reviews, 4.9-star rating
- Key features: 45KPa suction, self-standing support, 70 min runtime, 1.6L dust cup, 8-layer filtration
- 30-Day Revenue: $94,578.49
- 44 reviews, 4.9-star rating
- Sleek, modern design—clearly resonating with buyers
- 30-Day Revenue: $226,898.89
- Unit Sales: 2,458
- 264 reviews, 4.4-star rating
- A strong contender, but still room for improvement
Handheld Cordless Vacuums
📌 Keyword: "handheld vacuum cordless"
- Median Reviews: 4K
- Total Revenue: $8,098,677
- Average Price: $67
- 5K+ units bought in the past month
- 263 reviews, 4.9-star rating
Cordless Steam Mops
📌 Keyword: "cordless steam mop"
- Median Reviews: 232
- Total Revenue: $15,414,213
- Average Price: $109
- 30-Day Revenue: $208,379.20
- Unit Sales: 1,737
- 308 reviews, 4.6-star rating
- 1K+ units bought in the past month
- 201 reviews, 4.5-star rating
What This Means for Sellers: These categories are far from saturated, and big brands haven’t completely monopolized them. There’s still room for innovation—whether it’s better battery life, stronger suction power, improved design, or additional smart features.
The Power of UGC: Why TikTok is Fueling the Cordless Trend
If you’ve ever been sucked into a satisfying cleaning video on TikTok, you know exactly how engaging this content can be. The cleaning niche has become a goldmine for user-generated content (UGC), and cordless products are at the center of it.
📈 Fresh TikTok Data on Cordless Cleaning Products:
Steam Mops
- +327% popularity change in the last 120 days
- CTR: 3.34%
- CVR: 4.91%
- 2M+ impressions
Cordless Vacuum Cleaners
- +160.27% popularity change in the last 120 days
- CTR: 2.48%
- CVR: 4.47%
- 902K impressions
Takeaway: If you’re looking for a niche that has strong organic reach and viral potential, cordless cleaning supplies are an excellent bet. Partnering with TikTok UGC creators can help drive visibility and sales at a fraction of traditional marketing costs.
Homework: Explore Another Hidden Cordless Opportunity
If cordless cleaning supplies aren’t for you, here’s another fast-growing market that deserves your attention:
Cordless Hair Devices – A Market Ready to Explode
Cordless Hair Dryer
- Total Revenue: $10,864,431
- Average Price: $68
- Median Reviews: 71
- New Launches Generating $50K+ in 30 Days: 43%
Cordless Hair Straightener
- Total Revenue: $4,497,972
- Average Price: $40
- Median Reviews: 157
- New Launches Generating $50K+ in 30 Days: 38%
Cordless Curling Iron
- Total Revenue: $6,474,370
- Average Price: $44
- New Launches Generating $50K+ in 30 Days: 69%
Rechargeable Cordless Lamps
- Total Revenue: $5,916,716
- Average Price: $28
- Median Reviews: 284
Why This Market Matters:
- Cordless hair tools offer convenience & portability – perfect for travelers, gym-goers, and busy professionals.
- Low competition – the median reviews show that these products aren’t yet overrun by big brands.
- High new-launch success rates – 69% of cordless curling irons launched in the past 360 days are generating $50K+ in monthly revenue. That’s huge!
Your challenge? Dive into these numbers, analyze the competition, and see if this is your next winning product. Start your 7-day free trial today and find your next winning niche.
Final Thoughts: Is the Cordless Market Worth Entering?
Absolutely. The combination of strong sales, open competition, and viral UGC potential makes this a highly attractive niche for sellers looking to break into a profitable market.
Key Reasons to Consider This Opportunity:
High demand & revenue growth – Cordless products are consistently selling in the millions.
Room for innovation – Big brands haven’t locked down this space, leaving room for differentiation.
TikTok & social media traction – Cleaning & beauty content is highly shareable, making marketing easier and more cost-effective.
Expanding product lines – Once in, you can branch out into related cordless products.
The bottom line? If you’re looking for a niche that balances high sales with untapped innovation, cordless products—whether in cleaning or beauty—are one of the best bets in 2024. Time to plug out—and cash in!
Would you like to explore more high-growth niches? Try NextBigNiche free for 7 days and discover winning opportunities before the competition does!