Every day, thousands of sellers search for the next big Amazon FBA product.
Some chase viral TikToks. Others rely on intuition. But the most successful sellers start with one question: what are people actually searching for on Amazon right now?
This list is powered by real Amazon search trends, not hype. We analyzed 12-month changes in Amazon trend search behavior using Next Big Niche — a tool built specifically for finding top trending Amazon products before they hit saturation.
How We Define "Trending Products"
There are a lot of ways to find product ideas: TikTok, Google Trends, competitors, or even your own gut.
But this list is grounded in actual Amazon data. Here’s what we looked at:
- Top product clusters with the highest YoY search growth %
- Search terms that show strong buyer intent
- Trends across health, beauty, wellness, fitness, food, and home
We used the metric 12-Month Search Growth (%), calculated from a cluster of related Amazon keywords — for example, "pilates equipment" may include "reformer machine", "grip socks", and "ring".
In short: these are the top trending products on Amazon based on actual demand. These amazon trending products are climbing fast, and show where shopper interest is headed.
Let’s look at the top trending Amazon products and explore the hottest trending items on Amazon this year.
1. Methylene Blue
Search growth: +152,688%
Related terms: methylene blue, methylene blue pharmaceutical grade, methylene blue capsules, methylene blue drops.
One of the most surprising amazon trending products of 2025. Once a lab chemical, now a rising star in the biohacking and longevity space.
2. Titanium Cutting Board
Search growth: +29,397%
Related terms: titanium cutting board, titanium cutting boards for kitchen
Shoppers want clean, sleek, durable — and titanium delivers. This upgrade to kitchen essentials is one of the top trending products on Amazon.
3. Dubai Chocolate Bar Kit
Search growth: +29,362%
Related terms: dubai chocolate bar kit, dubai chocolate kit, chocolate dubai, chocolate de dubai, chocolate dubai pistachio, pistachio chocolate
Viral on TikTok. Gift-ready. Visually irresistible. This trend has low competition and high holiday potential — one of the most surprising trending items on Amazon right now.
4. Pilates Equipment
Search growth: +28,332%
Related terms: pilates equipment, pilates kit, flo pilates, pilates reformers, home pilates kit, better me pilates kit, pilates essentials kit for women, portable pilates reformer, pilates kit for home workouts, at home pilates kit, pilates board for home workout, pilates set, foldable pilates reformer, pilates essential kit, pilates reformer board
Pilates is no longer a niche workout — it’s a booming lifestyle category. From reformers to accessories, the product ecosystem is growing fast. We covered the full Amazon trend here.
5. Vaginal Tightening Cream
Search growth: +16,613%
Related terms: vaginal tightening cream, vaginal tightening, tightening gel for vag, vaginial tightening cream
A trending keyword on Amazon with clear buyer intent. This private-area self-care category is growing fast with little branding competition — a hidden gem in amazon trends.
6. Niacinamide Whitening Toothpaste
Search growth: +14,243%
Related terms: niacinamide whitening toothpaste, body accel, body excel toothpaste, niacinamide toothpaste whitening, body accel whitening toothpaste
An unexpected crossover of skincare ingredients and dental hygiene. Rising fast.
7. SP-6 Probiotics Whitening Toothpaste
Search growth: +11,909%
Related terms: sp-6 probiotics whitening toothpaste, sp 6 probiotics, sp6 toothpaste
Functional oral care is trending — and probiotics are leading the charge.
8. Chewable Breather Quit Smoking Aid
Search growth: +7,114%
Related terms: chewable breather quit smoking, chewable puff bar, smoking chew aid
A quirky new entry in the amazon trend search landscape. An emerging smoking cessation format — not vape, not patch — with novelty appeal.
9. Sleep Patches for Adults
Search growth: +6,775%
Related terms: sleep patches for adults, sweet dreams patches for sleep, parches para dormir, sleep patches for adults extra strength
One of the fastest-growing niches in amazon search trends. Sleep aids are exploding — and patches offer an alternative delivery form. Low competition, high repeat use. Want to dig deeper? Check out our article on the Sleepmaxxing trend.
10. Castor Oil Patches
Search growth: +6,173%
Related terms: castor oil patches, castor oil belly button patch, castor oil patch, castor oil patches disposable
A rising search term among top trending Amazon products. A natural detox trend gone mainstream. High visibility, low branding so far.
11. GLP-1
Search growth: +5,084%
Related terms: glp-1, glp-1 supplement weight loss, glp1 for weight loss
A weight loss trend rooted in medical science — now entering the supplement space.
12. Zeolite Detox
Search growth: +4,249%
Related terms: zeolite detox, zeolite, zeolite detox for kids, zeolite heavy metal detox, heavy metal detox for adults, pure body extra detox heavy metals, detox zee
Detox demand remains strong, especially with mineral-based products.
13. Beef Tallow for Skin
Search growth: +2,886%
Related terms: beef tallow for skin, tallow face moisturizer, beef tallow moisturizer, tallow and honey balm for face
Skincare meets ancestral wellness. Tallow is trending as a clean, natural moisturizer.
14. Hyaluronic Acid Powder
Search growth: +2,767%
Related terms: hyaluronic acid powder, hylunaric acid powder, hyaluronic acid powder for face, hyaluronic powder
Skincare's most recognizable ingredient — now being searched in pure powder form.
15. Nail Biting Treatment for Kids
Search growth: +2,450%
Related terms: nail biting treatment for kids, nail biting prevention, thumb sucking deterrent, nail biting prevention for kids, bitter nail polish for nail biters kids, nail biting polish for kids, stop nail biting, stop biting nails for kids, anti finger sucking for kids, stop the bite nail polish
A problem-solving product for a niche audience — and a great low-ticket launch idea.
16. Nipple Covers for Men
Search growth: +1,820%
Related terms: nipple covers men, nipple cover for men
A novelty product or a new comfort trend? Either way, buyers are searching.
17. Smelling Salts
Search growth: +1,394%
Related terms: smelling salts, smelling salts joe rogan, ahhhhh smelling salts
From lifting sessions to podcasts — ammonia inhalants are gaining ground fast.
18. Weighted Vest for Men
Search growth: +938%
Related terms: weighted vest men, weighted vest for men, mens weighted vest, best weighted vests
A classic training tool, but with renewed interest among beginners and home gym owners.
19. Pearl Powder
Search growth: +603%
Related terms: pearl powder, pearl powder organic
Beauty supplement meets cultural tradition — used internally and externally.
20. Human Braiding Hair
Search growth: +99%
Related terms: human braiding hair, human hair braiding hair
A core hair category with sustained demand — and ongoing opportunities for private label.
Final Thoughts
Tracking trending keywords on Amazon gives you the edge in a fast-moving market. From wellness fads to emerging ingredient obsessions, these top trending Amazon products reveal how quickly shopper behavior evolves — and where real opportunity lies.
The best time to enter a niche is before it becomes saturated. Use this list as a launchpad to start your Amazon product research, explore sub-niches, and make data-driven decisions instead of chasing guesswork.
🚀 Ready to Find Your Next Big Niche?
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