NextBigNiche was built with a minimalist approach in mind. We’ve gathered all the essentials from Amazon analytics tools and streamlined the process of finding and tracking profitable niches. Now, you can focus on the fun stuff—creating content, optimizing campaigns, and those long nights chatting with Amazon support. In this guide, we’ll walk through how to use the tool and read the data.
1. Niche Search
You’ll find around 100,000 trending niches on the main page, showing only those with positive search growth. These niches are continuously updated, so you’re always looking at fresh data.
Each niche is broken down by several key metrics based on the first search results page, with some sortable options.
2. Filters
Filters are your main tool for finding niches that meet your criteria. You’ll see several options grouped under Search Term, Popularity Analysis, First Page Data, and Top-3 Products. Each field has a tooltip you can hover over for further explanation.
Enter your desired parameters, and click "Save Search" to keep these filter settings for later. Your saved searches can be found under Saved Searches on the main page.
Let’s try this out. For my search, I’m setting the following filters:
Categories: Home & Kitchen
Popularity Analysis:
- Last week SV min 2000
- SV Change over Year %: min 5
- SV Change past 6 months %: min 5
- SV Change past 3 months %: min 5
First Page Data
- Price median: min 29
- Average price: min 15
- Price average: max 100
- Median reviews: max 1000
Top-3 Products:
- Top-3 Click Share: max 30%
- Top-3 Conversion Share: max 30%
Let’s hit Show Results and get started!
Sorting the search terms alphabetically, I start scrolling. Let’s see what catches my eye.
Back Pillow – This one looks interesting; let’s dig deeper. It’s showing steady growth over time, not just a sudden hype trend, and it doesn’t appear to be seasonal, which you can see from the graph.
The top product in this niche holds 13% of all clicks, with the second at 7%. It’s worth exploring the niche’s designs to see what could stand out against the top product.
There’s a significant gap between the average review count (4K) and the median (278), suggesting a dominant player with far more reviews than others.
The average price ($30.7) and median price ($29.2) are close, showing a consistent price range across sellers.
The ratings are solid at 4.4.
The top 3 products receive 25% of all clicks and account for 14% of all purchases. This usually indicates a lack of monopoly, but it’s worth opening Amazon to double-check.
This niche looks promising, so let’s add it to the Watch List and keep going!
Battery Powered Lamp – This seems to be part of the popular cordless lamps trend! Let’s take a closer look.
The clicks are well distributed among the top 3 products (8%, 8%, and 7%), suggesting there isn’t a single dominant player.
This isn’t a new search term, and from the graph, we see two peaks – in Q2 and Q4. Interesting!
It has shown steady year-over-year growth, which is a positive sign for us.
The average reviews (2K) and median (193) suggest there’s a big player, but since clicks are well-distributed, that’s less concerning.
There’s almost no difference between the average and median prices on the first page ($30.1 vs. $30), so there’s a clear target price point.
The ratings are decent at 4.3.
The top 3 products capture 22% of all clicks and account for 10% of all purchases.
Let’s add this one to the Watch List too!
Not a bad catch for a 15-minute search! Next, we’ll take a closer look at niches by analyzing listings, assessing designs,
reading reviews, estimating revenues, and using the Fee Calculator. But you already know the drill. 😉
Hope this guide was helpful and you found a few tips to enhance your research. Good luck finding your Next Big Niche!